ABM Method: The Application of Traditional Festival Elements in Interactive Packaging Design
نویسندگان
چکیده
This article mainly focuses on the application of Yao Panwang Festival elements interactive packaging design for local products, discusses as a carrier to convey festival cultural spirit. The methods ABM: Analysis(festival contents)-Build relationship (traditional vs modern)-Media(interactive package,toy,emoji,etc.). builds "Interactive Packaging Design Analysis Table" explore and evaluate. features are expressed through three parts: structure, visual information function extension. research helps improve tourism experience, promote economic development reduce environmental pressure.
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ژورنال
عنوان ژورنال: International journal of multidisciplinary research and analysis
سال: 2022
ISSN: ['2643-9840', '2643-9875']
DOI: https://doi.org/10.47191/ijmra/v5-i2-43